Wednesday, February 10, 2016

Idea napkin no. 1


Behold, my idea napkin! Actually, it's an unfolded bank envelope--how appropriate--I started scribbling on when 1, 2, 3 Play first came to mind because I do have the bad habit of writing notes on napkins, envelopes, whatever scrap paper I have.

For those who don't want to struggle through reading my lovely notes, I'm a mother of two children under the age of five and intimately familiar with the question of what to do with the kids. That's where 1, 2, 3 Play began. During a cold, rainy weekend of shuffling around to crowded malls and other indoor activities, I recognized the need for an age-specific indoor play place. I want to provide the solution not only to my problem but to the problem so many parents have. Screaming littles full of pent up energy are no fun, and as parents we want them to get out, play and learn. We want to provide them with the resources they need to grow.

I would want to be a part of the day to day at 1, 2, 3 Play, not just the big picture. Beyond what I've learned at Warrington, I have a history of leadership I want to return to and build on. I enjoy managing, and I enjoy working with customers. My background in Pre-K education won't hurt. Neither will my brief stint with design. 

My target market is parents of babies, toddlers and Pre-K'ers. They all want a safe, fun place to bring their children, and most would be adding 1, 2, 3 Play as a part of their regular rotation (i.e. library, zoo, 1, 2, 3 Play). A place like 1, 2, 3 Play doesn't exist, I think because no one sees the potential for this market (particularly, focusing on children under five).

I think the business and I could flourish together. We fit together like peanut butter and jelly, truly. There are fine details to work out, but the concept is strong, and my vision is clear.  

4 comments:

  1. Hi Kelly! I really enjoyed your idea. I can only imagine how overwhelming some parents must be with their children, and how getting out of the house with them can be a stressful and expensive experience. Your service sounds like a great way for parents to get their child(ren) out of the house and let them experience the world and socialize with other kids their age.

    Thanks for sharing! Here's a link to my post if you want to check it out. http://jamestyrrell.blogspot.com/2016/02/idea-napkin-number-one.html

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    1. J, part of it is definitely getting parents (and kids) out of the house in a cost-effective, fun and educational way. I empathize so strongly with other parents; being able to create something that would help people is meaningful to me.

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  2. I think this business would definitely help out a lot of parents with their toddlers. I have been to a couple malls where there is a playground intended for kids of all ages and it simply does not work. Some of the kids are too rough which scares the littler ones away from the play area. Having an age-specific play area I think would help with problem and would allow parents to feel more at ease letting their kids play. Here’s a link to my blog if you want to check it out.
    http://nkent3003.blogspot.com/2016/02/idea-napkin-no-1.html

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  3. Hello, Kelly! Your idea is definitely a unique one, especially in terms of this class. I can definitely see how stressful it can be to keep kids entertained (have had some experience on that front with babysitting I guess). I also think it's a good idea for kids to play with children their own age (up until a certain point), so your idea really does fill the need of age-appropriate entertainment. I'm not a parent, but hopefully by the time that I am (if haha) your idea will be implemented! Very cool!

    If you want to check out my blog, here is the link! http://nika-uf-ent3003.blogspot.com/2016/02/idea-napkin-no-1.html

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