1, 2, 3 Play is an indoor interactive play zone for children under five. What drives revenue? Simple. Admission is where the majority of the business's revenue comes from, but what if we expand that pool? I realize our goal this week is to come up with the next product offering but what my customers want next is on-site, healthy dining. Well, on-site, affordable, healthy dining.
As a parent, I run into this problem all the time: we're out playing some place and need to eat more than the snacks that I've brought. If there isn't a snack stand/food truck/restaurant, or worse, if everything is gross and/or ridiculously expensive, we have to leave, and it's often too much of a hassle to go back, which means we spend the rest of the day at home or running errands. The kids miss out on additional play time they could have had.
Adding a quick service restaurant to 1, 2, 3 Play would drive revenue, but more importantly it would solve a problem for customers. Although I can't compare my business or new addition to anything on Amazon, I can relate it to dining at the aquarium, zoo and current kid's museum. I've found there is an emphasis on accessible food (peanut butter and jelly, chicken tenders, fries, yogurt), which is great, but quality is lacking in hot items/items prepared on-site. I think given my current business model, it would make sense to bring in a local restaurant, but because I want to maintain full control of the restaurant and offer a variety of options, it would be delicate to have a sponsor/restaurant partner. Bringing in some juice from SoHo Juice Co. and getting other products similarly represented would be a great compromise.
In case you're the kind of person who likes sifting through Yelp reviews, you can check out the Lowry Park Zoo's and Florida Aquarium's. You'll note most people who mention food simply say it's overpriced, but as someone who has eaten her way around all their respective food offerings, I'll add that the zoo over-seasons just about everything--inedibly so--and, as I said, the quality is lower than what I would like to offer. I realize I won't have a high enough volume to benefit from economies of scope, but I feel responsible to present something to my customers that I would happily accept myself as a customer.
1, 2, 3 Eat - the next step in customer happiness.
Kelly I really like your idea about a quick service restaurant. It would solve a problem for customers. I think you hit it right on the head when you said it was like dining at the aquarium and other things related to that. Hopefully by now your idea has motivated you to try and actually pursue it. I would like to see your idea actually come true. Check out my post at http://tatument3003blog.blogspot.com/2016/03/amazon-whisperer.html
ReplyDelete