Week 9: reading reflection

Hey, Kuratko. Whatchu doing in Chapter 10? From the first time I set my sights on you, it was like running into an old friend. Again in Chapter 10 it's not so much about surprising new facts but about re-learning. Week to week I wonder if we're going to hit a chapter that bridges the gap between past knowledge and what I've missed while I've been gone.

I enjoyed ticking the boxes of common elements in the marketing skills of great entrepreneurs. If anything, I'm lacking the clear vision of what I want to achieve next, but I do have broad concepts I'm pursuing going forward. The bit about living in fear of being preempted in the market is true, but I would like to see the author tie that back into stress and stress relief for entrepreneurs. I suppose the stress is essential, the pressure pushes us forward, but it would be freeing to live free of it.

Does the author feel primary information is more important/relevant than secondary information? Sometimes, in the interest of time, I imagine entrepreneurs operate on secondary information. Certainly at the beginning of a concept we use secondary information to form the framework of the idea. I'm also curious what the author would have to say about mixing up questions for information getting quests (i.e. simple questions then hard questions back to simple questions).

I can understand why scaled questions, which are just as simple as yes/no questions for interviewees to answer, are emphasized, but I would rather push beyond a simple yes/no for specific answers than have a scaled answer. The conformity doesn't cover individual details, though I understand the text is speaking more to paper questionnaires than personal interview.

I'm printing out the web design tips to keep on hand. Has anyone else noticed the helpful charts?! It's like Pokémon, gotta catch 'em all (and file them somewhere for reference).

This chapter prompted thoughts of telemarketers. I have a newfound appreciation for the training telemarketers must have. Think about it. If you've ever stayed on the phone with one, they subtly figure out they're speaking with the decision maker and mine for whether they'll have an angle to sell you their product. Clever, clever.