Idea napkin no. 2

Take two here at Adventures in Entrepreneurship on the 1, 2, 3 Play idea napkin, and I'm drawing a big blank on where to improve and refine my vision.

Let's break it down. If you'd like to read my first go at it, click here. It's like a Choose Your Adventure book! You're welcome. For those of you who want to keep it simple, here are the highlights:

• I'm a mother of two boys under the age of five (three and one, for inquiring minds).
• I have grappled with what to do with my children, particularly during rainy weekends and hot summer days.
• 1, 2, 3 Play is a concept spawned from the problem of no enriching activities for young children, ESPECIALLY indoor activities. 
• My concept focuses on children who fall into the baby, toddler or Pre-K age groups.
• Parents are willing to pay for 1, 2, 3 Play because it provides a safe, age-specific play zone accessible year-round and regardless of weather conditions. 
• I have connections within the community, experience in real estate, negotiating and early child development and the personal connection of being a mother.
• The business idea is another child to me. I understand the client because I am the client, but I have the knowledge and know-how to remove some bias and look at the idea rationally. The statistics support the feasibility and potential profitability. My relationship to the product/service as well as the community gels beautifully with creating and sustaining the business.

Air conditioning. There is tremendous advantage to a temperature-controlled play area; it removes concerns about overheating, sun stroke, sun burn, dehydration or, on the other end of the spectrum, catching a cold. Have you ever put sunscreen on a young child? I remember my first time. I sunscreened my son's face and didn't know to avoid his forehead--as soon as he sweat, it was in his eyes, and he was screaming. Not fun. Children aren't fond of the taste of sunscreen either. 

You may be able to guess I didn't have a lot of feedback on my first idea napkin. While I love the praise, I'd like some criticism lest my ego inflate. I tried to draw some conclusions based on the praise. My biggest takeaway is that mom status gives me street cred. It's funny, this came up in my interview with Enchanted Spirits owner Kathy, who said she faced the question of why did she have the right to start her business. I wonder if that's a question we all face or specific to certain fields. I tend to think it's the former. Signing off in ponderance.